The Seiko Arctura Range
The Seiko Company started its operations in 1881, but the first watches produced under the Seiko brand appeared in 1924. Seiko Brand is recognized as a leader in timekeeping accuracy. Its products are often used as the official timekeepers of the major sporting events, including the Olympic Games and the FIFA World Cup editions in Argentina 1978, Spain 1982, Mexico 1986, and Italy 1990.
It was a very good concept given by Seiko 2004 marketing campaign, which also emphasized that a watch, as opposed to other traits (such as what car they drive, for example), tells the most about a person.
Arctura collection actually made its first appearance in 1997 and it made a strong impact with its radical design; Arctura was adventurous, sleek, high-tech and bold. Basically the concept of Arctura is the arc, the most emotionally satisfying of the many shapes in our world. In my opinion, the new Arctura collection pays homage to the perfection and beauty of the arc with its sleek lines, accentuated curves and circular accents.
Moreover, Arctura will be at the centre of the global campaign of SEIKO in 2008. It has 16 different styles and no less than 5 different calibres; the collection embraces timepieces for men and women, for the collector and the sports enthusiast and for lovers of pure design. Each of the five Arctura collection inner dials is framed by a strong circular ring which gives the whole design an air of clarity and simplicity.
Some of the key features of Arctura collection models are mentioned below:
The SEIKO Ultimate Kinetic Chronograph 9T82
This model combines the reliability and high accuracy of Kinetic technology with the traditional attributes of the mechanical chronograph. One of the most essential characteristics of the best chronographs is the reset responsiveness of the hands.
A main attraction is that 38 rubies are used in the bearings, and a backlash mechanism ensures high-precision movement of the wheels and hands.
The Kinetic Chronograph Caliber7L22
Well, the new Arctura Kinetic Chronograph is the perfect instrument for precision timing, wherever it is needed, on land, on the sea or in the air. It has fifteen-second-a-month accuracy and the reassuring certainty that the rechargeable batteries will ensure perfect performance throughout the life of the watch. The Kinetic Chronograph is one of the most sophisticated and yet most practical timepieces in the world. The time of day dial has been enlarged in the new Arctura execution for increased legibility, and the sculpted chronograph buttons follow the contours of the case to add to the aerodynamic appeal of the watch.
SEIKO Arctura Kinetic Chronograph, SNL045
This model of Arctura Kinetic Chronograph has an enlarged time-of-day dial and the buttons are recessed into the side of the case to create the sleek aerodynamic image of Arctura.
The other 2 best models are SEIKO Arctura Ultimate Knietic Chronograph SQL025 and SEIKO Arctura Kinenetic with Retrograde Day Indicator SRN011. Both have very attractive features to grab the attentions of the target market.
You will definitely feel top of the world by wearing any of the above mentioned models.
John P Stevens is a online marketer. Check out wide range of Seiko Watches and avail huge discounts on sale of these watches at his recommended site at http://www.freedomwatches.com.
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